Instead of radio or the music press, today’s teens are discovering songs in the background of YouTube videos – creating a new breed of superstars unknown to adults
It is a disconcerting experience to look at your tweenage daughter’s Spotify playlists and realise that you have never heard of any of the artists. You may be aware of young stars who are hitting the charts, such as Billie Eilish, Khalid and Lauv, but what about Clairo, Khai Dreams, Beabadoobee, Girl in Red, Oohyo, Mxmtoon, Eli, Sundial and Conan Gray?
I would love to tell you that my daughter discovered them because she is a restless musical adventurer, dedicated to digging out obscurities from the cutting edge of rock and pop, but she isn’t. She is just doing what millions of other teens and tweens seem to be doing.
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