The Lomography tribe: how digital natives fell in love with analogue photography and cheap cameras’ imperfect shots

Analogue photography is not dead, say the co-founders of Lomography, which morphed from a simple non-profit society centred around sharing non-traditional photography into an international brand selling film, analogue cameras and accessories in an almost completely digital age. Lomography’s history can be traced back to 1991. That year a group of students from Vienna, Austria, including Sally Bibawy and Matthias Fiegl, found a small, cheap, communist-era camera built in the USSR for sale...

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