How do Chinese consumers spend? From millennials to nouveau riche, evolving habits explored in new book

China’s Evolving Consumers: 8 Intimate Portraits edited by Tom Nunlist Earnshaw Books Since the 1980s, China has risen from 10th to second in the global GDP rankings. The resulting improvement in living standards and greater spending by Chinese consumers has proven a tremendous opportunity for brands both local and global. The country’s own citizens, though, have sometimes struggled to keep up with the pace. But who are Chinese consumers? What are their lives like and what are they...

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