The trope of ‘black girl magic’ has gained box-office clout with recent films. But despite its progressive message, some fear it will become a marketing tool
Related: Hidden figures: the history of Nasa’s black female scientists
Hollywood is having a black girl moment. That’s right, coloniser! Melanin has been dripping off the big screen for little over a year, creating new stars, new social media challenges – and women have very much been at the centre of it all, both in front and behind the camera. Hidden Figures, which came out in the US in December 2016, told the true story of the three African-American mathematicians who played a pivotal role in getting US spacecraft into orbit. It made more than $200m globally. Then in the summer of 2017 came the brilliantly bawdy comedy Girls Trip. Grossing more than $140m, the film introduced global audiences to the actor Tiffany Haddish, and provided an invaluable education in the many uses of a grapefruit.
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