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Love Island premiere watched by smallest audience since 2017

ITV2 show attracted average of 2.47m viewers on launch night, with competition from Euro 2020 and Wimbledon

Love Island was watched by the smallest audience for a series launch episode in four years, on a night when thrilling action at Euro 2020 and Wimbledon provided stiff competition for the eagerly anticipated return of the reality show.

After an 18-month Covid-enforced break, the much-hyped return of the summer edition of Love Island could only manage an average audience of 2.47 million viewers, according to figures from overnights.tv.

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from Culture | The Guardian https://ift.tt/3x4sc9b
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