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The return of Dragon’s Den: it’s business as usual, but the show’s lost its charm

Deborah Meaden has heard every possible sob story. Peter Jones has laughed at every joke. Will a monthly subscription teabag service get a rise out of them?

New series of Dragons’ Den (Thursday, 8pm, BBC One), then. No point me saying anything like: “They have changed Dragons’ Den – it is different now.” There is no point in me lying to you. The point of Dragons’ Den is that it is always Dragons’ Den. We are 16 years, 17 series and 18 separate Dragons deep into it now, and we have seen tectonic shifts in the global economy over that time – the collapse of the housing market! Austerity! The impending doom of the post-Covid financial reality! – and no matter what happens, somewhere in Salford Quays, Deborah Meaden is sitting next to a big stack of printed-out money, refusing to spend it.

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