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With the BBC at bay, Sky embraces the possibilities of the arts on TV

Following a similar strategy to their sports output, the broadcaster plans to make Sky Arts available to all - a move which may worry their rivals

When histories of British television record the impact of coronavirus, the headlines will be cut budgets, lost jobs, suspended projects and filming restrictions.

A footnote, though, will be the virus’s subtle impact on the relationship between subscription and paid TV. Earlier this summer, Sky TV agreed with the government – as part of the mid-Covid return of live sport – to make some Premiership football matches available on its free channel Pick (including, as it turned out, the astonishing 5-3 match between Liverpool and Chelsea).

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from Culture | The Guardian https://ift.tt/2P5fB12
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