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'People think I bathe in asses' milk': how Towie's Gemma Collins became a podcast hit

She went from selling cars to starring on reality TV – and now fronts a smash-hit podcast. But 10 years in the tabloid firing line hasn’t been easy

‘You get the wig on, you put the lipstick on, you get the big eyelashes on and that’s the GC,” says Gemma Collins, explaining her alter ego. “It’s like Paul O’Grady when he does Lily Savage ... But when I’m not working, I don’t wear a scrap of makeup.”

It is hard to imagine that today, as the GC strikes a pose in a photo studio laden with rails of clothes. A makeup artist, a hairdresser, a photographer and multiple agents fan around her. “Pull down my sleeve, Jeff!” she calls out to her stylist. The room buzzes with chatter, as Collins – who says she has been awake and working since 5.30am, when she fashioned a makeshift eye mask out of her dressing gown cord and got into a taxi – summons various members of her team.

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