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Television in demand: how streaming giants are snapping up UK talent

US companies clamour for British stars including Phoebe Waller-Bridge and David Attenborough

If you’d been outside the luxurious Chateau Marmont hotel in Los Angeles in the early hours of Monday 23 September, you’d have seen Phoebe Waller-Bridge reclining in a chair, cigarette in one hand and cocktail in the other, surrounded by her many Emmy awards, enjoying her position in the vanguard of an increasingly dominant British television industry.

The following day the British television industry lost control of the star they had created. Amazon Video announced they had signed an exclusive three-year deal with Waller-Bridge – speculated to be worth as much as $20m a year – to produce programmes which will launch exclusively on the internet giant’s platform.

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