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It’s cheesy, cynical and a cash cow. So why are we glued to Love Island?

As series 5 of ITV’s runaway reality hit show reaches its finale, we ask a selection of viewers what makes it so unmissable

It’s been hot, brutal, unrelenting, but it’s finally time. Love Island draws to a close on Monday night as the finale reveals which couple has won the nation’s hearts, the £50,000 prize money and a golden opportunity to rinse the influencer economy dry by flogging protein shakes and teeth whitening products.

Despite the assault by streaming services on terrestrial television, ITV2 has broken records: more than six million tuned in this month and a US version has been launched in tandem. It is a bona fide cultural behemoth. So much so that the channel has announced it will launch a winter edition next year.

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from Culture | The Guardian https://ift.tt/2MmnJKL
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