ITV's Love Island lands record sponsorship deal with Uber Eats

Food delivery service is thought to have paid about £5m for tie-in with hit show

ITV has signed up Uber Eats as the new sponsor of Love Island in a record-breaking deal that highlights the value advertisers place on targeting the increasingly hard-to-reach millennial TV audience.

It is understood that Uber Eats, taxi-hailing firm Uber’s food delivery service, has paid in the region of £5m to sponsor the hit show. This is more than double the estimated £2.25m previous sponsor Superdrug paid for the record-setting last series.

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from Culture | The Guardian http://bit.ly/2GaIVjC