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'It's great to be niche. It also sucks': inside the grind of queer publishing

For queer publishers, life can be tough: despite the corporate love of all things LGBTQ, there’s no money in it

Someone has queered the magazine shelves of McNally Jackson, the boujee bookstore in Soho, New York. The shelves are throbbing with thick, glossy, high production magazines with titles such as Butch, Cakeboy, Cave Homo, Gayletter, Headmaster, Posture and The Tenth. Queer publishing – at least on the surface – appears to be having a moment.

With the same-sex marriage debate (mostly) over and trans rights now a mainstream topic, it seems like there is a shift in media. Even publishing giant Condé Nast is in on it, launching Them, “a next-generation community platform” that will tell its stories “through the lens of today’s LGBTQ community”. Grindr, the gay dating app, has Into, its own online magazine.

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