With the premiere of the new Oscar-buzzed drama from Alfonso Cuarón, the streaming giant is set to be heading to the big screen for a new releasing model
At Netflix, “disruption” is everything. The streaming platform has grown into one of the largest players in the entertainment industry by zigging where all others zag: they ran Blockbuster out of town with their disc-by-mail service, they were the first ones to extract the gold from them thar internet hills, and then they remade the consumption of media in their binge-happy image. So, what’s Netflix’s latest game-changing innovation? Having purchased the rights to some of this fall’s most hotly anticipated titles, they’re now toying with the idea of releasing them in bricks-and-mortar theaters – actual buildings, in the real world! – for an interlude before adding them to the online content library. It’s a risky move, but Tinseltown experts say this whole “movies playing on screens” gambit may just be crazy enough to work.
Related: Roma review: Alfonso Cuarón returns to Venice – and Mexico – for a heart-rending triumph
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