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Retailers of BTS merchandise profit from K-pop chart toppers’ growing popularity worldwide

By Jung Da-min Retailers have emerged as the latest beneficiaries of the soaring popularity of K-pop act BTS as fans rush to buy their latest album and band merchandise. Hundreds of thousands of BTS fans around the world are purchasing products, smartphones, apparel and other items promoted by the seven-member boy band online, while some even come to South Korea for shopping sprees. With the group’s latest album, Love Yourself: Tear, topping the Billboard 200 album chart less than two...

from South China Morning Post - Culture feed https://ift.tt/2shaVdJ
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